# Mailly

> Mailly is a B2B SaaS cold email platform that combines multi-agent prospect research, AI-powered copywriting, and automated deliverability protection to help revenue teams send hyper-personalized outreach at scale.

Mailly is built for outbound-focused B2B teams: SDRs, SaaS founders, agencies, and sales teams who want signal-driven outreach instead of volume-driven spam. The core philosophy is "Decision Quality over Execution Volume."

## Company

- **Legal entity:** UnderBoss Media LLC (Casper, Wyoming)
- **Founded:** 2025
- **Website:** https://mailly.io
- **Contact:** mailly@mailly.io
- **LinkedIn:** https://www.linkedin.com/company/maillyio/
- **Instagram:** https://www.instagram.com/mailly.io/

## Founders

- **Don Mateo Blazeka** — Co-Founder & CEO. Background in marketing and B2B sales. Built Mailly after seeing how generic outreach was failing revenue teams. Every prospect deserves an email that speaks directly to their specific needs. https://www.linkedin.com/in/don-mateo-blazeka-222009273/
- **Bogoljub Zec** — Co-Founder & CTO. Full-stack developer with a track record of building complex applications. Architects the multi-agent research and delivery engine that powers Mailly at scale. https://www.linkedin.com/in/bogoljub-zec-b25212353/

## Core Features

- **Mailly Deep Research Engine:** A multi-layer prospect research pipeline combining website parsing, structured data extraction, semantic search via their unique AI Generates Company Intel and Competitor Intel profiles for each lead before writing begins — replicating 10–20 minutes of manual research per prospect.
- **Mailly ICP Evaluation Tool:** Scores leads against your Ideal Customer Profile before outreach begins, ranking fit and surfacing the highest-converting prospects first. Ensures your team focuses effort on leads most likely to convert.
- **Mailly Entry Intelligence:** Identifies the optimal messaging angle per prospect based on positioning signals, hiring patterns, and competitor context. Surfaces the right hook for each lead automatically.
- **Deliverability Guardian:** Monitors SPF, DKIM, DMARC, sending frequency, and spam-triggering content on every send to protect domain reputation. Provides an AI pre-send spam-score check with actionable recommendations before anything is sent.
- **Human-Tone Engine:** Anti-hallucination writing system that prevents AI emails from sounding robotic using industry-specific phrasing, insight-driven openers, and pattern interrupts. Every email is built to look handcrafted, not AI-generated.
- **Unified Mail Hub:** Connect Gmail, Outlook, custom domains, and any SMTP/IMAP provider. Passwords are never stored — uses OAuth authentication or encrypted tokens. Supports multi-account rotation for improved deliverability.
- **Anti-Hallucination Safety Layer:** Three-step accuracy guardrail system — cross-verification between sources, context validation for logical consistency, and red-flag detection to eliminate doubtful information before it enters any email.

## Core Platform

- [Features Overview](https://mailly.io/features/): Full breakdown of Mailly's 5-layer intelligence system
- [How Cold Email Works](https://mailly.io/how-to-cold-email/): Complete strategy guide — ICP, signals, copy, and deliverability
- [Cold Email Hub](https://mailly.io/cold-email/): Cold email tactics, deliverability, and outreach frameworks
- [Pricing](https://mailly.io/pricing/): Plans from €199/month (Starter) to €899/month (Scale) plus Enterprise

## Core Capabilities

- [AI Prospect Research](https://mailly.io/cold-email-software/ai-prospect-research/): Automated lead intelligence gathering (website parsing, tech stack, hiring signals, competitor intel)
- [ICP Evaluation Tool](https://mailly.io/cold-email-software/icp-evaluation-tool/): Fit scoring before sending — only email leads worth your time
- [Offer Reframing](https://mailly.io/cold-email-software/offer-reframing/): Detects margin pressure and reframes your value proposition per segment
- [Personalization at Scale](https://mailly.io/cold-email-software/personalization-at-scale/): Unique emails for every lead, not mail-merge templates
- [Cold Email Deliverability](https://mailly.io/cold-email/cold-email-deliverability/): Inbox placement controls and reputation management
- [Email Verification](https://mailly.io/cold-email/email-verification/): List cleaning before sending
- [Signal-Based Cold Email](https://mailly.io/cold-email/signal-based-cold-email/): Trigger outreach from real buying intent signals

## Pricing

- **Starter:** €199/month — 9,000 emails, 1,000 leads
- **Pro:** €599/month — 22,500 emails, 2,500 leads (most popular)
- **Scale:** €899/month — 27,000 emails, 3,000 leads
- **Enterprise:** Custom pricing — contact mailly@mailly.io

Full pricing details: https://mailly.io/pricing/

## Performance Data

Based on Mailly platform data across client campaigns:

- Contextual cold outreach boosts reply rates by up to 70% through deep research and priority-aligned messaging
- Mailly research pipeline replicates 10–20 minutes of manual research per lead
- Contextual approaches deliver 29% higher open rates and 41% better click rates
- Platform supports multi-sender rotation across unlimited connected email accounts
- Anti-hallucination guardrails cross-verify all prospect data before insertion into emails

## Target Users

- Revenue teams and B2B sales organizations
- SaaS founders running outbound prospecting
- SDRs building pipeline at scale
- Outbound agencies managing multiple client campaigns
- Recruiters running personalized candidate outreach
- Real estate professionals doing lead generation
- Companies targeting the DACH market in German

## Use Cases

- B2B SaaS outbound prospecting with deep prospect research
- Agency client outreach at scale across multiple senders
- SDR pipeline generation with ICP scoring
- Recruiting outreach with personalized messaging
- Real estate lead generation
- DACH market outreach with German-language campaigns
- Replacing manual research with AI-generated prospect intelligence

## Who It's For

- [Cold Email for SDRs](https://mailly.io/who-is-it-for/cold-email-software-for-sdrs/)
- [Cold Email for SaaS Companies](https://mailly.io/who-is-it-for/best-cold-email-software-for-saas-companies/)
- [Cold Email for Agencies](https://mailly.io/who-is-it-for/best-cold-email-software-for-agencies/)
- [Cold Email for Founders](https://mailly.io/who-is-it-for/cold-email-for-founders/)
- [Cold Email for Sales Teams](https://mailly.io/who-is-it-for/cold-email-software-for-sales-teams/)

## Comparisons & Alternatives

- Mailly vs Smartlead: https://mailly.io/cold-email-alternatives/smartlead-alternative/
- Mailly vs Instantly: https://mailly.io/cold-email-alternatives/instantly-alternative/
- Mailly vs Lemlist: https://mailly.io/cold-email-alternatives/lemlist-alternative/
- Mailly vs Apollo: https://mailly.io/cold-email-alternatives/apollo-alternative/
- Mailly vs Woodpecker: https://mailly.io/cold-email-alternatives/woodpecker-alternative/
- Mailly vs Reply.io: https://mailly.io/cold-email-alternatives/reply-io-alternative/
- Mailly vs Mailshake: https://mailly.io/cold-email-alternatives/mailshake-alternative/
- Mailly vs Snov.io: https://mailly.io/cold-email-alternatives/snov-io-alternative/
- Mailly vs Hunter.io: https://mailly.io/cold-email-alternatives/hunter-io-alternative/
- Mailly vs Klentry: https://mailly.io/cold-email-alternatives/klentry-alternative/
- [Smartlead vs Instantly](https://mailly.io/best-cold-email-software/smartlead-vs-instantly/)
- [Best Cold Email Software 2026](https://mailly.io/best-cold-email-software/)

## Key Pages

- Homepage: https://mailly.io/
- Features: https://mailly.io/features/
- Pricing: https://mailly.io/pricing/
- Blog: https://mailly.io/blog/
- About: https://mailly.io/about/
- Cold Email Guide: https://mailly.io/cold-email/
- Cold Email Legality: https://mailly.io/cold-email/legality/
- Cold Email Deliverability: https://mailly.io/cold-email/cold-email-deliverability/
- Cold Email Copywriting: https://mailly.io/cold-email/copywriting/
- Cold Email Strategy: https://mailly.io/cold-email/strategy/
- Solutions for Agencies: https://mailly.io/who-is-it-for/best-cold-email-software-for-agencies/
- Solutions for SaaS: https://mailly.io/who-is-it-for/best-cold-email-software-for-saas-companies/
- Solutions for Startups: https://mailly.io/who-is-it-for/cold-email-for-founders/
- Solutions for Recruiting: https://mailly.io/who-is-it-for/cold-email-software-for-sdrs/
- Solutions for Real Estate: https://mailly.io/who-is-it-for/cold-email-software-for-sales-teams/

## Languages

- English (primary)
- German (DACH market blog content): https://mailly.io/blog/

## Compliance & Governance

- GDPR, CCPA/CPRA, and UK GDPR compliant
- Data Processing Agreement (DPA with SCCs): https://mailly.io/dpa/
- Privacy Policy: https://mailly.io/privacy-policy/
- Terms & Conditions: https://mailly.io/terms-conditions/
- Responsible AI Policy: https://mailly.io/responsible-ai/
- Security Overview: https://mailly.io/security/
- Fair Use Policy: https://mailly.io/fair-use/
- SLA: https://mailly.io/sla/