Fair Use Policy (Acceptable Use)
- Sets acceptable use rules and fair usage limits to protect deliverability, infrastructure, and other users.
- Explains restricted activities (spam, deception, abuse, malware, scraping, etc.).
- Describes how Mailly may throttle, suspend, or terminate accounts when risk is detected.
1. Purpose
Mailly is built for lawful B2B outreach and campaign generation. This Policy exists to protect: (a) email deliverability and sender reputation, (b) Service reliability and security, and (c) compliance with applicable laws and provider rules. If you violate this Policy, we may restrict, suspend, or terminate access as described below.
2. You are responsible for compliance
You are solely responsible for ensuring your outreach and data practices comply with applicable laws and regulations, including anti-spam, ePrivacy, privacy/data protection, telemarketing, and consumer protection laws (“Spam Laws”). This includes providing required notices, honoring opt-outs, using lawful contact lists, and maintaining appropriate suppression lists.
3. Prohibited use
You must not use the Service to:
- Send unlawful spam or facilitate unsolicited messages where prohibited by law.
- Mislead, impersonate, or deceive recipients (fake identities, fake domains, spoofed headers, deceptive subject lines).
- Phish, harvest credentials, run scams, or request sensitive personal information.
- Distribute malware, viruses, ransomware, spyware, or malicious links/attachments.
- Exploit the Service or attempt to bypass safeguards (rate limits, quotas, abuse controls).
- Scrape or harvest data from the Service, or use the Service to scrape third parties in a way that violates their terms or the law.
- Use purchased/compiled lists where you do not have a lawful basis to contact individuals (especially personal emails).
- Target sensitive groups or process Special Category data (GDPR Art. 9) without explicit written authorization and lawful basis.
- Violate third-party provider policies (e.g., Google/Microsoft email sending rules, API terms, anti-abuse standards).
- Harass, threaten, discriminate, or send abusive/offensive content.
- Send content that is illegal, infringing, or violates rights of others (IP, privacy, publicity).
4. High-risk patterns (deliverability & abuse)
Certain patterns indicate high risk to deliverability and platform integrity. If detected, we may automatically throttle, pause, or require verification. Examples include:
- Very high send volume spikes or unnatural sending patterns
- High bounce rates, high complaint rates, or repeated “spam” placements
- Repeated sending to invalid, role-based, or scraped addresses
- Use of deceptive tracking or link cloaking intended to bypass filters
- Repeated low-quality personalization patterns that trigger provider abuse signals
5. Fair usage limits (protecting the platform)
We may apply reasonable fair usage limits, which can vary by plan, sending infrastructure, provider constraints, and risk scoring. Limits may include:
- Emails per account/day, per workspace/day, or per mailbox/day
- Emails per hour/minute (rate limits)
- Maximum campaign/concurrent sequence limits
- Attachment/file size limits
- API request limits
- Bounce/complaint thresholds
We may adjust these limits to protect deliverability, comply with provider rules, or prevent abuse. If you need higher limits for legitimate use, contact support@mailly.io. We may request additional information and may approve or deny at our discretion.
6. Data quality & list standards
To protect deliverability and reduce harm, you must:
- Use accurate, up-to-date business contact data and remove invalid addresses promptly.
- Honor opt-outs immediately and maintain a suppression list.
- Avoid emailing role-based inboxes (e.g.,
info@,support@) unless clearly relevant and lawful. - Avoid emailing personal emails where you do not have a lawful basis.
- Not upload data that you do not have legal rights to process.
7. Consent, opt-out, and suppression
Where required by law, you must obtain consent before sending. Where consent is not required, you must still provide clear identification and a working opt-out method and honor opt-outs promptly. Mailly may provide technical features to help manage opt-outs, but you remain responsible for compliance.
8. Third-party accounts & integrations
If you connect third-party accounts (email providers, CRMs, enrichment tools, webhooks, APIs), you must comply with their terms and policies. You are responsible for permissions, scopes, and lawful use. Mailly is not responsible for restrictions, suspensions, or enforcement actions taken by third parties.
9. Monitoring & enforcement
We may monitor usage patterns and signals (including deliverability indicators, bounce/complaint metrics, abuse reports, and security events) to enforce this Policy and protect the Service.
9.1 Enforcement actions
Depending on severity and risk, we may:
- Warn you and request corrective action
- Throttle sending or restrict features
- Pause campaigns or enforce cool-down periods
- Require identity/account verification
- Suspend or terminate your account
- Report or cooperate with providers or authorities where required
9.2 No circumvention
You may not attempt to bypass enforcement actions (e.g., creating new accounts to evade suspension, rotating identities to continue prohibited activity). We may permanently ban abusive users and block associated domains/workspaces.
10. Reporting abuse
To report spam, abuse, security concerns, or policy violations, contact: abuse@mailly.io. Please include relevant details (workspace, campaign, timestamps, and evidence).
11. Changes to this Policy
We may update this Policy from time to time. Updates will be posted on this page with a revised effective date. Continued use of the Service after changes take effect constitutes acceptance.
12. Definitions
- “Service” means Mailly.io platform, website, and related services.
- “Spam Laws” means applicable anti-spam, ePrivacy, telemarketing, and related laws/regulations.
- “User Data” means data you upload, submit, or generate through the Service.